SSP in Advertising: A Practical Guide for Media Buyers
SSP in Advertising. Learn how SSPs in advertising actually work, what they cost, and how supply-side choices shape inventory quality, viewability, and ROI
Marcello Buccini
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#supply side platform
Supply Side Platform: Maximize Ad Revenue in 2026
Discover how a supply side platform works, its difference from a DSP, and optimal monetization for your inventory. Guide for publishers & affiliates.
Marcello Buccini