Break-even ROAS Calculator
Find the ROAS you need to break even from your profit margin.
Break-even ROAS
4.00x
Break-even ROAS is the minimum return on ad spend you need to cover costs before any profit. Enter your product profit margin to get the break-even ROAS. Anything above it is profit; anything below it loses money.
Frequently asked questions
How do you calculate break-even ROAS?
Break-even ROAS = 1 / profit margin. With a 25% margin, you need a 4x ROAS just to break even.
Why is break-even ROAS useful?
It sets a clear target: set your ad campaigns to beat the break-even ROAS and you know every sale above it is profit.