ROAS Calculator
Measure return on ad spend and the matching ACoS from revenue and ad spend.
ROAS
4.00x
ACoS
25.0%
Return on ad spend (ROAS) shows how much revenue each dollar of ad spend generates. Enter revenue and ad spend to get ROAS as a multiple and the matching advertising cost of sale (ACoS). ROAS is the fastest way to judge whether a paid campaign is pulling its weight.
Frequently asked questions
How do you calculate ROAS?
ROAS = revenue / ad spend. A ROAS of 4x means you earned 4 dollars for every 1 dollar spent on ads.
What is the difference between ROAS and ROI?
ROAS only counts ad spend, while ROI counts every cost. ROAS is great for quick ad decisions; ROI tells you real profitability.
What is ACoS?
ACoS (advertising cost of sale) is the inverse of ROAS: ad spend / revenue x 100. Lower is better.