ROI Calculator
Work out return on investment and net profit from revenue and total cost.
Return on investment (ROI) tells you how much profit a campaign returns for every dollar you spend. Enter your total revenue and total cost to get your net profit and ROI percentage instantly. Use it to compare offers, channels and campaigns on a like-for-like basis.
Frequently asked questions
How is ROI calculated?
ROI = (revenue - total cost) / total cost x 100. A result of 100% means you doubled your money; 0% means you broke even.
What is a good ROI in affiliate marketing?
It depends on the vertical and traffic source, but many media buyers aim for at least 20-30% ROI after all costs to keep scaling profitably.
Does this include ad spend and fees?
Put every cost you want to account for into the total cost field: ad spend, tools, fees and creative. The more complete the cost, the more honest the ROI.