Conversion Rate Calculator
Turn conversions and clicks into a conversion rate percentage.
Conversion rate
2.0%
Conversion rate (CR) is the share of clicks that turn into conversions. Enter conversions and clicks to get your CR as a percentage. Tracking CR by creative, offer and GEO is one of the fastest ways to find what is working.
Frequently asked questions
How is conversion rate calculated?
CR = conversions / clicks x 100. 20 conversions from 1,000 clicks is a 2% conversion rate.
What is a good conversion rate?
It varies widely by vertical and funnel. Use your own history as the baseline and test to beat it, rather than chasing a universal number.