EPC Calculator
Calculate earnings per click from total earnings and clicks.
Earnings per click
$0.30
Earnings per click (EPC) is how much revenue each click generates on average. Enter your total earnings and clicks to get your EPC. It is the key metric for comparing offers and knowing how much you can afford to pay per click.
Frequently asked questions
How is EPC calculated?
EPC = total earnings / total clicks. If you earned 300 dollars from 1,000 clicks, your EPC is 0.30 dollars.
Why does EPC matter for affiliates?
EPC sets your maximum profitable CPC. If your EPC is 0.30 dollars, paying more than that per click loses money.
Is a higher EPC always better?
Generally yes, but always look at volume too: a high EPC on very few clicks may not be statistically reliable.